Business Marketing, B.A.

The Bachelor of Arts in Business Maketing will prepare students seeking a career in marketing , advertising and retail.  All content is delivered through the lens of a Christian world view to enable students to integrate faith in decision making to promote sound business ethics. Courses are offered in an accelerated format both online, through distance learning, and on campus during convenient times.

Program Requirements

Bethel Core

Communication Skills (9 credits)

ENGL 101Written Communication II

3

ENGL 102Written Communication III

3

Communications/Speech

3

Humanities (3 credits)

Literature or Fine Arts

3

Diversity and Global Awareness (3 credits)

COMM 352Intercultural Communication

3

LANG 101Introduction to the Study of Language

3

Foreign Language

3

Social Science (6 credits)

PSYC, SOC, ECON, HIST, SS, APOL

6

Natural Science/Math (6 credits)

MATH 107Algebraic Modeling with Trigonometry

3

MATH 109Excursions in Math

3

MATH 111Basic Probability & Statistics

3

Higher level MATH

3

Science (lab optional)

3

Religion/Philosophy (9 credits)

THEO 110Exploring the Christian Faith

3

BIBL 215Old Testament Literature

3

BIBL 216New Testament Literature

3

Total Credit Hours:36

Business Core

ACCT 203Fundamentals of Accounting I

3

BADM 221Business Law

3

BADM 321Principles of Management

3

BADM 470Christian Ethics in Business - Capstone

3

CAPP 130Computer Applications

3

Total Credit Hours:15

Marketing Core

BADM 222Business Communication

3

BADM 322Principles of Marketing

3

BADM 326Sales & Selling

3

BADM 327/COMM 276Introduction to Advertising

3

BADM 434Global Marketing

3

BADM 436Exploring E-Commerce and Internet Marketing

3

COMM 251Public Relations

3

COMM 345Social Media

3

COMM 371Media & Society

3

Total Credit Hours:27

Elective

Electives needed to complete degree

Total Credit Hours:42

Total Credit Hours: 120