COMM 438 Digital Marketing Analytics
Digital marketing analytics is fundamental to digital marketing because it is the language used to optimize and connect results across all digital marketing tactics (search, social media, email, display, video, etc.). An effective digital marketing strategist is a vital translator of data for a business. Students will learn to become digital marketing strategists and establish themselves as indispensable employees. Becoming a strategist requires cultivating both technical and soft skills. These skills are taught through this course.
Cross Listed Courses
BADM 438