Marketing, B.A.
In almost every organization, whether profit or non-profit, marketing managers are needed to promote and communicate to the public the value of the product being offered. The Marketing major gives students the skills necessary to develop promotional materials, strengthen communication skills and to learn how to reach a target market. The marketing major prepares students for careers in advertising, sales, public relations, brand management, and promotion management.
Program Requirements
Bethel Core
| BIBL 215 | Old Testament Literature | 3 |
| BIBL 216 | New Testament Literature | 3 |
| ENGL 101 | Written Communication II | 3 |
| ENGL 102 | Written Communication III | 3 |
| MATH 111 | Basic Probability & Statistics | 3 |
| PHIL 250 | Introduction to Philosophy | 3 |
| PSYC 182 | General Psychology | 3 |
| SOC 151 | Principles of Sociology | 3 |
| THEO 110 | Exploring the Christian Faith | 3 |
| | | |
| COMM and Foreign Language | Choose 6 credits from the following: | 6 |
| | Foreign Language (two semesters) | 6 |
| | OR | |
| | Foreign Language (one semester) | 3 |
| | AND | |
| COMM 171 | Speech Communication | 3 |
| | | |
| | Choose two of three options for a total of 6 hours: | 6 |
| FA/THTR/ART/Music | Elective(s) | 3 |
| HIST | History Elective | 3 |
| LIT | Literature Elective | 3 |
| | | |
| | Choose one course from the following: | 3 |
| BIOL 115 | Human Biology | 3 |
| | OR | |
| NS 110 | Environmental Science | 3 |
| | OR | |
| NS 291 | Physical World | 3 |
| | OR | |
| | Any BIOL,CHEM, PHYS | 3-4 |
| Total Credit Hours: | 42 |
Business Core
Major Courses
Electives
Electives needed to complete degree
Total Credit Hours: 120