Marketing, B.A.

In almost every organization, whether profit or non-profit, marketing managers are needed to promote and communicate to the public the value of the product being offered. The Marketing major gives students the skills necessary to develop promotional materials, strengthen communication skills and to learn how to reach a target market. The marketing major prepares students for careers in advertising, sales, public relations, brand management, and promotion management.

Program Requirements

Bethel Core

BIBL 215Old Testament Literature

3

BIBL 216New Testament Literature

3

COMM 171Speech Communication

3

ENGL 101Written Communication II

3

ENGL 102Written Communication III

3

Art/Drama/Music

3

 

Foreign Language (two semesters)

6

OR

1 semester at 200 (Intermediate) level

3

 

HIST History Elective

3

KINE 252Fitness/Wellness

1

 

KINE 117On the Ball Training

1

OR

KINE 124Aerobics

1

OR

KINE 128Physical Fitness

1

OR

KINE 135Weight Training

1

 

LIT Literature

3

MATH 111Basic Probability & Statistics

3

PHIL 250Introduction to Philosophy

3

PHIL 452Senior Experience

1

PSYC 182General Psychology

3

SOC 151Principles of Sociology

3

Science with Lab

4

THEO 110Exploring the Christian Faith

3

Total Credit Hours:49-52

Business Core

ACCT 203Fundamentals of Accounting I

3

BADM 221Business Law

3

BADM 321Principles of Management

3

BADM 450Business Policy

3

CAPP 130Computer Applications

3

Total Credit Hours:15

Major Courses

BADM 222Business Communication

3

BADM 322Principles of Marketing

3

BADM 326Sales & Selling

3

BADM 327/COMM 276Introduction to Advertising

3

BADM 434Global Marketing

3

BADM 437Internship in Marketing

1-4

COMM 251Public Relations

3

COMM 345Social Media

3

COMM 371Media & Society

3

Total Credit Hours:27

Electives

Electives needed to complete degree

Total Credit Hours:26-29

Total Credit Hours: 120