KINE 320 Sport Marketing

This course will examine the application of basic principles of marketing to the sport industry.  Specifically, this course will concentrate on marketing theories and practices in the sport industry.  Topics will include:  the unique nature of sport marketing, sport consumers and their behavior, the sport product and its elements, sport marketing research, and sport marketing strategy.

Prerequisite

BADM 221, BADM 222, BADM 321, COMM 251, KINE 110 or BADM 121 or KINE 166